Trainer Ashley Caligiuri Prepares to Compete in WFBB Fitness Competition May 26-27 in Los Angeles

Ashley Caligiuri, a fitness trainer at Self Made Training Facility in Rancho Cucamonga, California, is gearing up to compete in a WBFF fitness competition this weekend. As an experienced athlete and trainer, Ashley has been dedicated to fitness for years and is excited to take on this new challenge.

Ashley has been involved in fitness for over a decade, starting her journey as a college athlete and eventually becoming a certified personal trainer. She has a passion for helping others achieve their fitness goals and has built a successful career as a trainer at Self Made Training Facility. Ashley has also competed in several fitness competitions in the past and has consistently placed in the top ranks.

This weekend’s competition will be a test of Ashley’s strength, endurance, and overall fitness. She has been training hard for months, focusing on building muscle, increasing her cardiovascular endurance, and perfecting her form for the various exercises she will be performing. In addition to her physical preparation, Ashley has also been following a strict nutrition plan to ensure that her body has the fuel it needs to perform at its best.

Ashley’s dedication to the competition is a testament to her commitment to fitness and her passion for helping others achieve their goals. As a trainer, she knows firsthand the hard work and discipline required to succeed in the fitness world, and she is an inspiration to her clients and colleagues.

Everyone at Self Made Training Facility is cheering Ashley on as she heads into the competition this weekend. We have no doubt that she will give it her all and represent our gym with pride. We can’t wait to see all that she achieves in this competition and in her future endeavors in the world of fitness. Go Ashley!

Attention all parents or guardians of special needs children and adults! This event is for you and your special one!

Please join us on June 3rd from 12pm – 2pm at Self Made Training Facility Dallas for a chance to speak with our fitness professionals on fitness, nutrition, mobility and recovery! We will have @thedjkuro providing the jams as we come together for a group workout session, enjoy mini massage demos by our in house massage therapist @jj_massagefit, learn to deadlift with our powerlifting expert @the_empowered_llc and fuel up post workout with @designyourbeef burgers!

Self Made Training Facility promotes inclusion of all our special needs community. We can’t wait to see your face in the place! We will be selling custom t-shirts and donating all proceeds to @highrisedhc!

Thank you to our partners:

They will be present at the event with additional information on their services as well! Please make sure to RSVP through Eventbrite here

#specialneeds #bestbuddies #highrise #DSGD #downsyndromeawareness #autismawareness #specialneedsinclusion #awareness #community #charity #dallastx


Ive written this article for you explaining why having a YELP account and a personal website will greatly help your business acquire more Athletes/Clients. I spend roughly 15+ hours a day online. I see what works and what doesn’t for my current clients and past. Im a data guy and use massive amounts of data from online sources to acquire what I know. I do know this about this industry. If you have your own personal website AND a YELP account, you will be far ahead of your competition. I know most of you will not read this so for you that do, remember this, BEING SUCCESSFUL IS EASY, THE HARD PART IS MAKING THE DECISION.
I wanted to discuss a strategy that could immensely benefit our business by combining the advantages of having our own website alongside a presence on Yelp.

In today’s digital age, an online presence is paramount for the success of any business, and the fitness industry is no exception. While Yelp offers us a fantastic opportunity to connect with potential clients, having our own website can further amplify our reach, enhance our brand, and attract a wider audience. Allow me to outline the benefits of having both platforms working in synergy:

  1. Comprehensive Branding: Our website serves as a digital storefront, showcasing our unique brand, values, and services. We can design the website to align with our brand identity, incorporating our logo, color scheme, and personalized content. By highlighting our distinctive features, we create a lasting impression and a recognizable online presence.
  2. Customizable Content: A website grants us the freedom to curate content that precisely represents our offerings and expertise. We can provide detailed information about our trainers, their qualifications, and their specialized training programs. Additionally, we can include testimonials from satisfied clients, success stories, and compelling visuals that exhibit the results of our training methods.
  3. Search Engine Visibility: Unlike Yelp, where clients actively search for personal training facilities, having our own website improves our chances of appearing in broader search engine results. When potential clients search for fitness-related keywords or our facility by name, our website can rank higher in search engine listings, increasing the likelihood of being discovered by a larger audience.
  4. Direct Communication and Lead Generation: Our website acts as a hub for direct communication with potential clients. We can include contact forms, inquiry options, and even live chat features to engage with visitors in real time. By capturing leads through our website, we have the opportunity to convert interested prospects into long-term clients.
  5. Seamless Integration: We can seamlessly integrate our Yelp presence with our website, creating a cohesive online presence. By linking to our Yelp profile, we can leverage the positive reviews and ratings from satisfied clients to instill trust and credibility in potential customers who visit our website.

To establish our website, I recommend the following steps:

  1. Choose a domain name that aligns with our brand and is easy to remember.
  2. Select a reliable web hosting provider to ensure our website is accessible and loads quickly.
  3. Design and develop our website using user-friendly platforms like WordPress, which offer customizable templates and a straightforward interface.
  4. Incorporate essential pages, such as the homepage, about us, services, trainer profiles, testimonials, and contact information.
  5. Optimize our website for search engines by incorporating relevant keywords, meta tags, and providing valuable content for visitors.

By combining our website with our presence on Yelp, we can create a robust online strategy that maximizes our visibility, engages potential clients, and establishes us as industry leaders.

I encourage you to explore the potential of having our own website alongside Yelp, and please feel free to reach out with any questions or concerns. Together, we can propel SelfMade Training Facility to new heights and continue providing exceptional fitness experiences for our valued clients.

If you would like more help on this just let me know by contacting me directly.

Marc Henderson : SMTF Web Team
Cell: (310) 601-8173

Personal Trainers on YELP

Author: Marc Henderson with help from CHATGPT

Don't put all your eggs into the Instagram basket!

In the digital age, personal trainers must adapt to online marketing strategies to stay ahead of the competition. While Instagram has gained popularity as a visual-centric platform, it’s important not to overlook the potential of search engine optimization (SEO) with Google. When considering the reach and user base of these platforms, it becomes evident that focusing on Google and Facebook yields greater benefits for personal trainers.

Google, being the most widely used search engine globally, is a juggernaut in the digital realm. With over 20 times the site traffic of Instagram, it provides personal trainers with an unmatched opportunity to capture a vast audience actively seeking fitness-related services. By optimizing their website and content for Google’s algorithms, personal trainers can improve their visibility, attract organic traffic, and increase their chances of being discovered by potential clients.

Additionally, Facebook’s extensive user base makes it an indispensable platform for personal trainers. With three times the size of Instagram, Facebook offers a range of advertising tools and targeting options that can significantly enhance a trainer’s outreach efforts. Through precise targeting based on demographics, interests, and behaviors, personal trainers can effectively reach potential clients who are more likely to be interested in their fitness services.

While Instagram remains popular for its visual appeal and engagement, it cannot match the scale and searchability of Google and the user base of Facebook. Personal trainers should invest time and resources into optimizing their websites for Google search results and utilize Facebook’s advertising capabilities to maximize their online presence and attract potential clients.

In conclusion, prioritizing SEO with Google and leveraging the vast user base of Facebook provides personal trainers with unparalleled opportunities to grow their businesses. While Instagram has its merits, it is essential for trainers to focus on platforms that offer wider reach and audience targeting capabilities. By strategically harnessing the power of Google and Facebook, personal trainers can ensure a more effective online presence and increase their chances of connecting with individuals actively seeking fitness services.


Author: Marc Henderson with help from CHATGPT

Insulin sensitivity refers to how responsive your body’s cells are to insulin, a hormone that helps regulate blood sugar levels. Insulin sensitivity is an important factor in overall health, as poor insulin sensitivity can contribute to a range of health problems, including diabetes, obesity, and heart disease.

Understanding Insulin Sensitivity:

When we eat carbohydrates, our body breaks them down into glucose, which is then transported through the bloodstream to our cells. Insulin is produced by the pancreas and acts as a key, unlocking the cells so that glucose can enter and be used for energy. When insulin sensitivity is high, our cells respond effectively to insulin, and glucose is efficiently absorbed, reducing the amount of glucose circulating in the blood.

However, when insulin sensitivity is low, our cells do not respond as effectively to insulin, meaning glucose remains in the bloodstream for longer, leading to high blood sugar levels. Over time, this can cause the pancreas to produce more insulin in an attempt to regulate blood sugar levels, leading to insulin resistance, a precursor to type 2 diabetes.

Factors affecting insulin sensitivity:

A variety of factors can influence insulin sensitivity, including:

  1. Diet: A diet high in processed foods, sugar, and saturated fats can contribute to insulin resistance, while a diet rich in fiber, healthy fats, and whole foods can improve insulin sensitivity.
  2. Exercise: Regular exercise has been shown to improve insulin sensitivity by helping muscles to absorb glucose and reducing inflammation.
  3. Body composition: Excess body fat, particularly around the waist, has been linked to insulin resistance.
  4. Genetics: Insulin sensitivity can be influenced by genetics, with some people being more predisposed to insulin resistance than others.

Why is insulin sensitivity important?

Insulin sensitivity is an important marker of overall health. Poor insulin sensitivity is linked to a range of health problems, including:

  1. Type 2 diabetes: Insulin resistance is a precursor to type 2 diabetes, a condition where the body is unable to effectively regulate blood sugar levels.
  2. Cardiovascular disease: High blood sugar levels and insulin resistance have been linked to an increased risk of heart disease.
  3. Obesity: Insulin resistance has been linked to weight gain and obesity.
  4. Inflammation: Insulin resistance can cause inflammation in the body, which has been linked to a range of health problems, including autoimmune conditions, cancer, and Alzheimer’s disease.

Improving insulin sensitivity:

The good news is that insulin sensitivity can be improved through lifestyle changes, including:

  1. Diet: Eating a diet rich in fiber, healthy fats, and whole foods, while limiting processed foods and sugar, can improve insulin sensitivity.
  2. Exercise: Regular exercise, particularly strength training, can improve insulin sensitivity by helping muscles to absorb glucose and reducing inflammation.
  3. Sleep: Getting enough sleep is important for overall health, and studies have shown that poor sleep can contribute to insulin resistance.
  4. Stress management: Chronic stress has been linked to insulin resistance, so finding ways to manage stress, such as through meditation, yoga, or therapy, can improve insulin sensitivity.


Insulin sensitivity is an important marker of overall health, with poor insulin sensitivity linked to a range of health problems, including diabetes, heart disease, and obesity. Fortunately, insulin sensitivity can be improved through lifestyle changes, including diet, exercise, sleep, and stress management. By taking steps to improve insulin sensitivity, we can improve our overall health and reduce our risk of chronic disease

About your Author: Matias Kalmar
Matias is a Personal Trainer at the following locations. SMTF Temecula, SMTF Delmar, SMTF San Diego

Growing up in Argentina, I never placed much emphasis on fitness and health. However, when I moved to the United States, I realized the impact that a healthy lifestyle could have on one’s quality of life. Motivated by my own transformation, I decided to become a personal trainer and help others achieve their fitness goal, READ MORE ABOUT MATIAS: Here

Hey everyone, my name is Miguel Angel Aguilar and I am excited to introduce myself to you. I am a husband to my beautiful wife Priscilla and a father to two amazing daughters, Jadyn and Rylee Aguilar.

Growing up, my childhood was not easy. I grew up in an abusive household where I experienced physical and mental abuse from my mother and father. At the age of 12, I was abandoned by my mother, and in search of a family, I joined a neighborhood gang. At the age of 16, my father was incarcerated with a 22-year sentence, which forced me to become homeless.

However, God had a plan for me, and I found wrestling. Wrestling gave me the opportunity to learn skills that one can only know by competing against all odds. It made me into the man that I am today. I barely graduated high school and joined the workforce, where I eventually met my mentor.

My mentor told me to get my real estate license, and I didn’t procrastinate. I became a young entrepreneur, hustling and taking no excuses, and only succeeding. Fast forward to today, I am the owner of a national company called Self Made Training Facility. What started in 2014 in a garage has now grown to nationwide recognition.

I have faced many challenges and obstacles along the way, including addiction, but I have never given up. I am proud of what I have accomplished so far, but I know that I am just getting started. Stay tuned, because there is so much more to come!


Are you an entrepreneur looking for an opportunity to make a difference in people’s lives?

Look no further than Self Made Training Facility, the national franchise that helps both entrepreneurs and consumers in the health and fitness space. We are currently recruiting franchise owners who are passionate about helping others achieve their goals and building successful businesses.

As a franchise owner with Self Made Training Facility, you will have access to our proven business model, comprehensive training, ongoing support, and a network of like-minded individuals. You will be able to make a real impact in your community by providing top-quality fitness and entrepreneurship services that help people achieve their dreams.

Not only is Self Made Training Facility a lucrative franchise opportunity, but it is also a chance to make a positive difference in the lives of others. By helping people get fit and achieve their health goals, you will be promoting wellness and improving the quality of life for individuals and families in your community. And by providing entrepreneurship training and support, you will be helping people realize their dreams of owning their own businesses and achieving financial independence.

Join us in our mission to empower and uplift individuals and communities through health and entrepreneurship. Become a franchise owner with Self Made Training Facility and start making a difference today. Contact us for more information and to learn how you can join our team.
@selfmadetrainingfacility #selfmadetrainingfacility #franchiseopportunity #entrepreneurship

Attention Personal Trainers and Coaches! Are you looking to take your career to the next level? Do you want to be a part of a community of elite trainers who are dedicated to changing the game in the fitness industry? Look no further than Self Made Training Facility headquarters in Temecula Valley and the surrounding areas.

Our 20,000 sq ft private training facility provides top-of-the-line equipment and amenities for you and your clients to train in. We also offer in-house content creation and online business mentorship with our training app, providing a platform for you to reach clients outside of the gym. With retail exposure and hundreds of leads, we ensure that you have the resources and support to take your business to the next level.

As a national brand, we offer national marketing campaigns and exposure for our trainers and coaches. We also provide weekly entrepreneurship training, giving you the tools and resources to grow your business and reach your full potential. And with a rate of return on investment of 95-97% or more, you can rest assured that your investment in your career will pay off.

With only 15 slots left, we are currently recruiting for 60 trainers and coaches to join our team. Our current staff of 45 is dedicated to providing the highest quality of service to our clients, and we are looking for like-minded individuals who are passionate about health and fitness and committed to making a positive impact in the lives of others.

Don’t miss out on this incredible opportunity to join the Self Made Training Facility team. Lock in your spot before we take on a waiting list. Contact us today to learn more about how you can become a part of our community of elite trainers and coaches @selfmadetrainingfacility link in bio.


Get ready to meet one of the most inspiring and dedicated personal trainers at our Corona Self Made Training Facility – Rudy Casarez. He has been nominated to compete for a 2-page feature in Health and Fitness Magazine, and we need your help to turn this dream into a reality. Let’s show the world what Self Made Corona is all about by voting for Rudy!

Rudy is not just any personal trainer. He is a true fitness enthusiast, who is passionate about helping others achieve their goals and lead a healthy lifestyle. His approach to training is personalized, challenging, and effective, as he tailors each program to meet the unique needs of his clients.

With Rudy as your trainer, you can expect a fun and challenging workout every time. He is known for his energetic and upbeat personality, which is infectious and keeps his clients motivated throughout the session. Whether you’re a beginner or a pro, Rudy knows how to push you to your limits and help you achieve the results you desire.

But Rudy’s skills don’t end there. He is also a nutrition expert, who understands the importance of healthy eating habits in achieving fitness goals. He provides his clients with guidance and support, helping them make healthy food choices that will fuel their workouts and support their overall health and wellbeing.

What sets Rudy apart is his commitment to his clients. He doesn’t just train them; he inspires them to be their best selves. He is always available to answer questions, provide support, and offer encouragement. He genuinely cares about his clients’ success and goes above and beyond to help them achieve their goals.

So what are you waiting for? Let’s help Rudy win this nomination and showcase the incredible talent and dedication we have at Self Made Corona. Vote for Rudy Casarez today and let’s put the I.E. on the map!


Contact Rudy for Personal Training: